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Google Shopping

Google Shopping is a service Google provides that enables customers to find products they want to buy online. With STEP Google Shopping you can list your products on Google Shopping.

STEP Google Shopping allows you to create a data feed that you upload to Google Shopping using the Google Merchant tool.

The data feed that you create in STEP is a tab-separated file that complies with the minimum attribute requirements of Google's Products Feed Specification.

The attribute requirements vary depending on product type and target country. To find out about the exact requirements for your country and product types search Google's 'Products Feed Specification'.

Creating a Data Feed

There are 3 main steps to creating a data feed.

  1. Mapping products in STEP to the Google product taxonomy.
  2. Creating a business condition that verifies that the relevant products contain all attributes required for a product for Google Shopping.
  3. Creating an Outbound Integration Endpoint that produces a tab-separated file.

You need to create a Google Merchant account before you can submit your data to Google Merchant. Search 'Benefits and Features of Google Merchant' for more information about Google Shopping.

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